Bowmanville, Canada – February 1, 2024 – aVenco, a global leader in the converting of parchment baking paper rolls, is excited to unveil MyParchment™ at Expo West. As a company at the forefront of private label brands, aVenco is responding to increasing demand from small distributors and wholesalers for a market-ready brand.
Dawn Tisdell, Vice President of Sales at aVenco, elaborates, “Our mission has always been to cater to the unique needs of our clients. MyParchment™ is our answer to their calls for an easily marketable and distinguished product.”
This initiative is the brainchild of a collaborative effort between Alizee and Jeanne, two dynamic and talented women in marketing and design.
Kathy Chapman, President of aVenco Ltd., proudly shares, “Our approach was to blend creativity with practicality. Alizee’s expertise in France, where our parchment paper is produced, combined with Jeanne’s U.S.-based insights, led to the birth of ‘My’ – a brand concept that not only stands out but also leads our drive towards sustainable products in the private label sector.”
The international scope of this marketing effort, spearheaded by women, is a testament to aVenco's commitment to diversity and global collaboration.
“MyParchment™ is more than just a product; it's a reflection of our ethos. We are proud of our majority women ownership and the diversity it brings to our industry,” states Dawn Tisdell. “Working with Alizee and Jeanne, who embody our values of innovation and sustainability, has been an invigorating experience. They have been instrumental in bringing a fresh perspective to the world of baking papers.”
For further information about aVenco and its innovative products, including MyParchment™, visit our website at www.aVenco.us.
About aVenco: aVenco is a global converter of parchment baking paper rolls with a strong commitment to sustainability and innovation. Majority-owned by women, the company operates two strategically located plants with an annual production capacity of 20 million units. As a subsidiary of Avere Corporation and an exclusive distributor of Primabake life, aVenco provides high-quality, environmentally responsible parchment paper products to customers worldwide.
Comments